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Sundry #13: Rebranding!

My blog is about to complete 3 years later this month and it has been one hell of a ride over the years. In anticipation of continuing this journey for years to come, I had renewed my domain for another 3 years.

However, it seems my site entered a mid-life crisis and needed a change of identity to reinvigorate itself. Inanimate issues aside, the pronunciation of my previous domain name has been a subject of inadvertent butchery by many a souls over the years, causing a part of me to die at every such instance.

Despite my arguments from 3 years ago, I felt it was time to let go of a direct association with my name and instead adopt something more frivolous. At the same time, I was disinclined to let go of a personal connection. Thus, was born just a few hours ago.

With a name change comes great responsibilities and thus I had to set up everything to redirect to the new domain over the past few hours. I believe I have scrubbed all references to the old domain which unfortunately also led me to delete the mobile apps, which were anyway of little bearing.

It is inevitable that old links and Google searches will redirect only to the new home page, but such is the nature of change. The HTTPS activation and redirection should come in to effect over the next 24 hours, thereby completing the full feature migration to the new domain. I expect bits and pieces of work to turn up over the next few days, but barring that I am glad to have made the migration so soon.

The old domain will continue to redirect to the new one until it expires. If however, you happen to be someone sharing my name and desperately in need of the domain, feel free to get in touch with an offer that I can’t refuse. For everyone else, Hey!

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